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Marketing Manager

Managerial / Supervisory

San Jose Bakeshop

Established in 1983 | 501-1000 employees
Nest Building, A.S Fortuna St., Banilad, Mandaue City, Cebu
Posted on : May 04, 2019
Job ID : 315677

Details

SAN JOSE BAKESHOP
 
Is in urgent need of:
 
MARKETING MANAGER
 
General Duties and Responsibility:
  • Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tool and be able to turn creative into effective advertising projects.
Specific Duties and Responsibilities:
  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly
Job Requirements:
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Bachelor's degree in Marketing or related field
  • At least 3 years' experience in Marketing Manager


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